Job Description- Digital Marketing Manager

Designation: Digital Marketing Manager

Job Location: Sakinaka, Mumbai

Department: Digital Marketing

Direct Reporting To: Director

 

Job Purpose:

Digital Marketing Managers are in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media

 

Responsibilities:

Monitor and report on website usage via Google Analytics and other tools, develop new sources of website traffic, as well as identify and improve under-performing areas of the website in terms of visitor numbers, user experience, and conversion rates.

Lead a team of Digital Marketing Executives. Allot tasks to the team and ensure they perform all the tasks within the given time period.

SEO + PPC + CRO: Improve website content where necessary, manage the online agency to identify requirements for updated content, coordinate the supply of SEO friendly copy for our website, ensure new creative content fits with our brand to maintain the website’s personality, ensure online content complements off-line activity, utilise any additional content sources where appropriate, conduct regular reviews of agency performance against agreed targets, implement cost effective paid campaigns to maximise conversion, enhance customer journey from first point of contact on our website through to post-booking stage, as well as test and monitor website conversion rates and improve or update appropriately.

 

Requisite Skills:

• Proven experience as a Digital Marketing Executive or similar
• Excellent understanding of digital concepts and best practice
• Excellent communication and interpersonal skills
•  Experience in monitoring creative content writing
• Perfect knowledge of web analytic tools
• BSc\BA in marketing or relevant field
• Experience in B2C social media, Google Adwords and email campaigns and SEO\SEM
• Analytical mindset and critical thinking
• Must know the basics of graphic design
• Experience in working on Wordpress / Shopify / Wix / Webflow.
• Experienced with Google Ads / Meta Ads (Facebook Ads)
• Experience with various techniques of lead generation through digital mediums.

 

Desired Skills:

• Excellent communication and interpersonal skills.
• Strong ethics and reliability.
• Proficient in MS Office.
• Proactivity.

Education: Graduation/MBA Marketing Management

Relevant Experience: Freshers OR 0-3 Years of Experience