Digital Marketing Executive Full-Time

Reachlocal Services Pvt Ltd

Posted By : Reachlocal Services Pvt Ltd

Mumbai, Maharashtra (10)

Role & Responsibilities:

  • Review the ads, keywords and landing pages and check whether they are in alignment with the focus of the campaign
  • Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing and ReachLocal internal platforms for a variety of clients
  • Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns
  • Troubleshoot issues impacting campaign performance and communicate with customer success manager to clarify and make recommendations accordingly
  • Monitor and administer ReachLocal proprietary dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
  • Ensure that the assigned campaigns are reviewed within the set timeline of 30 days and achieve set quality benchmark
  • Keep pace with search engine and PPC industry trends and developments
  • Maintaining and monitoring Larger Keywords List, Negative Keyword Mining, Bids and Budget and; diagnose the root cause and come up with solutions to improve campaign performance
  • Build rapport with stakeholders; Send across timely & appropriate communication to the onshore team
  • Participate in scheduled calls with onshore team and share minutes of meeting ly

  • Active Learning
  • Active Listening
  • Administration and Management
  • Category Flexibility
  • Communications and Media
  • Complex Problem Solving
  • Computers and Electronics
  • Coordination
  • Critical Thinking
  • Customer and Personal Service
  • Deductive Reasoning
  • English Language
  • Fluency of Ideas
  • Inductive Reasoning
  • Information Ordering
  • Judgment and Decision Making
  • Mathematics
  • Monitoring
  • Near Vision
  • Oral Comprehension
  • Oral Expression
  • Originality
  • Persuasion
  • Problem Sensitivity
  • Reading Comprehension
  • Sales and Marketing
  • Selective Attention
  • Service Orientation
  • Social Perceptiveness
  • Speaking
  • Speech Clarity
  • Speech Recognition
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Writing
  • Written Comprehension
  • Written Expression

Any Graduate

Any Postgraduate

Key Skills

  • Excellent verbal, written and presentation skills
  • Basic MS Word and Excel skills
  • Proven Experience with digital marketing background
  • Demonstrates expertise with third-party and publisher system administration and modification
  • Excellent analytical and project management skills


Key Attributes

  • Analytical and Strategic thinker
  • Ability to prioritize workload and meet targets
  • Very result oriented, creative, resourceful and exceptionally organized


Qualifications & Experience

  • Full Time Bachelor’s degree
  • 0-2 years of experience in Search Engine Marketing/Advertising, any corporate experience



•             Goregaon East, Mumbai – India


  • Mediclaim
  • PF
  • Term Insurance
  • Transport Facility