Digital Marketer(SEO&PPC)

Full-time

Opportunity Makers Group

Posted By : Opportunity Makers Group

Mohali, Punjab (5)

  1. We are 

 seeking an experienced Digital Marketing Specialist to join our marketing team. Qualified applicants will have direct SEO and PPC experience and agency experience or B2B experience, as well as a broad understanding of digital marketing principles. This is a mid-to-senior level, not a junior or entry-level position.

The Digital Marketing Specialist is expected to be an advocate and go-to expert for a wide range of digital marketing-related activities, projects and initiatives spanning SEO (On-site, On-site, Technical and Content), PPC, and Paid Social.

Responsibilities:

  • Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients
  • Craft and manage PPC campaigns in Google Adwords, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms
  • Define content development, syndication, distribution, and link-building strategies
  • Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
  • Analyze and translate data from web analytics into actionable plans
  • Advise clients on SEO best practices
  • Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.
  • Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients’ overall digital marketing goals and plans. 
  • Build and optimize powerful B2B campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries
  • Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
  • Manage digital advertising budget and spend, including bid management
  • Execute bid changes based on pacing and performance
  • Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
  • Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
  • Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.
  • Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
  • Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
  • Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients’ digital ecosystems
  • Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects
  • Ensure alignment between paid search and organic search strategies
  • Advise on content types, topics, and keywords to explore to maximize clients’ search rankings
  • Provide training to others in the organization on issues important to SEO
  • Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.
  • Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members
  • Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly 
  • resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team
  • Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team members.

Good to have Skills
  • Digital analysis tests and statistics DATAS for Excel
Role Specific Skills
  • Active Learning
  • Active Listening
  • Administration and Management
  • Category Flexibility
  • Complex Problem Solving
  • Coordination
  • Critical Thinking
  • Customer and Personal Service
  • Deductive Reasoning
  • Economics and Accounting
  • Education and Training
  • English Language
  • Flexibility of Closure
  • Fluency of Ideas
  • Inductive Reasoning
  • Information Ordering
  • Instructing
  • Judgment and Decision Making
  • Law and Government
  • Learning Strategies
  • Management of Financial Resources
  • Management of Material Resources
  • Management of Personnel Resources
  • Mathematical Reasoning
  • Mathematics
  • Monitoring
  • Near Vision
  • Negotiation
  • Number Facility
  • Operations Analysis
  • Oral Comprehension
  • Oral Expression
  • Originality
  • Perceptual Speed
  • Personnel and Human Resources
  • Persuasion
  • Problem Sensitivity
  • Psychology
  • Public Safety and Security
  • Reading Comprehension
  • Sales and Marketing
  • Service Orientation
  • Social Perceptiveness
  • Speaking
  • Speech Clarity
  • Speech Recognition
  • Speed of Closure
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Visualization
  • Writing
  • Written Comprehension
  • Written Expression

Any Graduate

 Opportunity Makers is a group of hardcore professionals who dream high and achieve even higher.  We are working for PAN INDIA CORPORATE SERVICES (PAN)  To be most admired Recruitment/Staffing Agency by strengthening our Values, Beliefs, People and Commitment to provide effective source of high quality.  We are confident our professional expertise would meet your requirement. HR services with focus on Customer Delight.  Customer satisfaction is our moto by providing right candidates against specific requirement.  We provide high quality of services which combines high performance with profitability and workforce satisfaction, by recruiting successful candidates on the needs of our clients.  We also aim at having mutually beneficiary long-term relationship based on trust and mutual benefit.  Our Placement/Staffing services are extremely experienced in different industries (IT industry, Banking and Financial, BPO/ Call Center , Telecom/ISP , Paint Industry.

Journey