Digital Marketing Executive

Job Overview

Job Summary: We are seeking a dynamic and creative Digital Marketing Executive to join our marketing team. The ideal candidate should have a Diploma in Digital Marketing and 0 to 2 years of experience in the field. You will be responsible for executing digital marketing strategies to enhance our online presence and drive engagement. This role provides an excellent opportunity to grow your career and contribute to impactful marketing campaigns in a supportive environment.

Social Media Strategy & Execution

• Plan monthly/weekly content, campaigns & posting strategy.
• Work with Ads & SEO manager on Meta Ads strategy.
• Maintain content calendar, research trends & monitor competitors.
• Optimize platforms (Instagram, Facebook, YouTube).

• Shoot Management (In-house / Store / Third-party)

• Oversee shoot setup, styling, photographer coordination & model management.
• Visit locations, monitor remote shoots & approve final outputs.

• Develop and implement digital marketing campaigns across various platforms
• Monitor and analyze the performance of marketing initiatives to optimize results
• Create engaging content for social media, email marketing, and other digital channels
• Collaborate with the design team to produce visually appealing marketing materials
• Conduct market research to identify trends and opportunities for growth
• Manage and update the company's website to ensure content is current and relevant
• Track and report on key performance indicators (KPIs) to measure campaign success
• Stay updated with the latest industry trends and best practices in digital marketing
• 4–5 years in social media/digital marketing within fashion