Marketing Executive – Digital, ATL, BTL & Innovative Marketing

Job Summary

The Marketing Executive will be responsible for planning, executing, and monitoring integrated marketing initiatives across Digital, ATL, and BTL channels to enhance brand visibility, lead generation, and business growth for Media Tech Temple.

Digital Marketing

Plan and execute digital marketing campaigns across social media platforms.

Coordinate with internal teams for content, creatives, and campaign execution.

Monitor digital campaign performance and prepare basic analytical reports.

Support lead generation initiatives through online platforms.

ATL (Above The Line) Marketing

Assist in planning and execution of ATL campaigns such as print, radio, and outdoor advertising.

Coordinate with external agencies and vendors for ATL activities.

Ensure brand messaging and positioning alignment across ATL campaigns.

BTL (Below The Line) Marketing

Execute local marketing activities including banners, flyers, standees, and on-ground promotions.

Support recruitment and walk-in campaigns through BTL initiatives.

Manage vendor coordination for printing and promotional materials.

Innovative & Strategic Marketing

Propose innovative marketing ideas to improve brand awareness and outreach.

Conduct basic market research and competitor analysis.

Identify cost-effective marketing opportunities and new growth channels.

Skills & Competencies

Understanding of Digital, ATL, and BTL marketing concepts

Strong communication and coordination skills

Creative thinking and problem-solving ability

Ability to work independently and in a team environment

Basic analytical and reporting skills

Educational Qualification

Graduate / Postgraduate in Marketing, Business Administration, or a related field

Certification in Digital Marketing will be an added advantage

Role Specific Skills

Active Learning

Active Listening

Administration and Management

Category Flexibility

Clerical

Communications and Media

Complex Problem Solving

Computers and Electronics

Critical Thinking

Customer and Personal Service

Deductive Reasoning

Economics and Accounting

English Language

Fluency of Ideas

Inductive Reasoning

Information Ordering

Judgment and Decision Making

Mathematical Reasoning

Mathematics

Monitoring

Near Vision

Number Facility

Oral Comprehension

Oral Expression

Originality

Persuasion

Problem Sensitivity

Psychology

Reading Comprehension

Sales and Marketing

Social Perceptiveness

Sociology and Anthropology

Speaking

Speech Clarity

Speech Recognition

Systems Analysis

Systems Evaluation

Writing

Written Comprehension

Written Expression

Basic Qualifications

Higher Secondary

Preferred Qualifications

Digital Marketing

Plan and execute digital marketing campaigns across social media platforms.

Coordinate with internal teams for content, creatives, and campaign execution.

Monitor digital campaign performance and prepare basic analytical reports.

Support lead generation initiatives through online platforms.

ATL (Above The Line) Marketing

Assist in planning and execution of ATL campaigns such as print, radio, and outdoor advertising.

Coordinate with external agencies and vendors for ATL activities.

Ensure brand messaging and positioning alignment across ATL campaigns.

BTL (Below The Line) Marketing

Execute local marketing activities including banners, flyers, standees, and on-ground promotions.

Support recruitment and walk-in campaigns through BTL initiatives.

Manage vendor coordination for printing and promotional materials.

Innovative & Strategic Marketing

Propose innovative marketing ideas to improve brand awareness and outreach.

Conduct basic market research and competitor analysis.

Identify cost-effective marketing opportunities and new growth channels.

Skills & Competencies

Understanding of Digital, ATL, and BTL marketing concepts

Strong communication and coordination skills

Creative thinking and problem-solving ability

Ability to work independently and in a team environment

Basic analytical and reporting skills

About Company

We are providing integrated solutions as most beneficial for our client. We are focusing on IT Solutions, Marketing Solutions, Tele Solutions and Advertisement. We provide customized products and solutions to meet your goals.