Business Development Executive

Job Overview

Job Description

Run targeted email outreach campaigns (automated + manual), tailored by state, industry, and buyer persona.

Manage LinkedIn outreach, including prospecting, personalized messaging, nurturing, and meeting scheduling.

Lead old-lead reactivation via quarterly email sequences and outreach workflows.

Coordinate newsletter touchpoints for prospects, agencies, and older leads.

Work closely with the North America sales team to qualify leads and set up discovery meetings.

Prepare outreach content, messaging templates, and nurture sequences.

Track KPIs, improve response rates, and optimise lead funnels.

Requirements

1+ years of experience in IT services sales, business development, pre-sales, or client-facing roles.

Strong understanding of IT services, software development, eCommerce, or digital transformation sales cycles.

Excellent verbal and written communication skills, especially for international (US/Canada) clients.

Confidence in conducting discovery calls and supporting client pitches.

Experience with outbound lead generation or sales prospecting is a strong plus.

Ability to manage multiple leads, follow-ups, and internal coordination tasks.

Familiarity with CRM tools (Zoho CRM preferred).

Comfortable working in North America time zones.