Plixlife is hiring for - Retention Executive - Assistant Manager

Full-time

JRP INDIA CONSULTANCY SERVICES

Posted By : JRP INDIA CONSULTANCY SERVICES

Mumbai, Maharashtra (20)

Salary : 4 to 6 LPA

Experience : 1 to 3 years 

Location : Mumbai

Age : 32

Company Name: Plixlife
Required Skills: Google Analytics,A/B Testing Familarities,CRM,Retention Campaigns,Proficiency in analytics tools
 

Description


 

Overview:

As a Retention Executive/ Asssistant Manager, you will be responsible for developing and executing strategies to maximize customer retention and loyalty. Your primary focus will be on understanding customer behaviour, implementing targeted campaigns, and leveraging data- driven insights to increase repeat user revenue & customer lifetime value. This role requires a blend of analytical skills, creativity, and a deep understanding of customer psychology to drive engagement and loyalty.

 

Responsibilities:

1) Customer Segmentation and Analysis:

Conduct thorough analysis of customer data to identify key segments.
Develop strategies for personalized communication (via SMS, Email, WhatsApp & Bot) based on customer segments.
Utilize data insights to enhance the overall customer experience and satisfaction.
2) Retention Campaign Planning and Execution:

Design and implement retention campaigns across various channels
Planning and creating automated user journeys for effective communication
Create compelling content and messaging to resonate with different customer segments.
Collaborate with cross-functional teams to ensure seamless execution of campaigns.
3) Feedback and Surveys:

Implement customer feedback loops to gather insights and understand pain points.
Utilize surveys and other feedback mechanisms to improve customer satisfaction and address issues proactively.
4) Analytics and Reporting:

Regularly analysecampaign performance and customer metrics to measure success.
Provide detailed reports and insights to senior management.
5) Cross-functional Collaboration:

Work closely with product, sales, and customer support teams to align retention strategies with overall business goals.
Collaborate with marketing teams to ensure consistency in messaging and branding.
Requirements and skills

Familiarity with A/B testing methodologies.
Knowledge of e-commerce, subscription-based models, or relevant industries.
Proficiency in using analytics tools such as Clever Tap, Web Engage, Mo Engage (or similarCRM’s) Tableau, Google Analytics, Excel
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Skills
Role Specific Skills
Active Learning Active Listening Administration and Management Administrative Category Flexibility Computers and Electronics
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Skills
Role Specific Skills
Active Learning Active Listening Administration and Management Administrative Category Flexibility Communications and Media
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Role Specific Skills
  • Active Learning
  • Active Listening
  • Category Flexibility
  • Communications and Media
  • Complex Problem Solving
  • Computers and Electronics
  • Coordination
  • Critical Thinking
  • Customer and Personal Service
  • Deductive Reasoning
  • English Language
  • Flexibility of Closure
  • Fluency of Ideas
  • Inductive Reasoning
  • Information Ordering
  • Instructing
  • Judgment and Decision Making
  • Mathematics
  • Monitoring
  • Near Vision
  • Oral Comprehension
  • Oral Expression
  • Originality
  • Persuasion
  • Problem Sensitivity
  • Reading Comprehension
  • Sales and Marketing
  • Speaking
  • Speech Clarity
  • Speech Recognition
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Writing
  • Written Comprehension
  • Written Expression

Bachelor of Business Administration (B.B.A) - Advertising & Public Relations

Bachelor of Business Administration (B.B.A) - Business Analytics

Bachelor of Business Administration (B.B.A) - Digital Marketing

Bachelor of Business Administration (B.B.A) - Financial Services

Bachelor of Business Management (B.B.M)

Bachelor of Commerce (B.Com) - Financial Markets

Diploma in Digital Marketing

Master of Business Administration (MBA) - Marketing Management

Master of Marketing Management (M.M.M)

PGDM - Marketing

Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
Minimum 1 years of experience in CRM or a similar role
Proven experience in retention marketing or a similar role.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Experience with customer segmentation and targeting strategies.
Excellent communication and interpersonal skills.
Proficiency in marketing automation tools and customer relationship management (CRM) systems.
Creative mindset with the ability to think strategically and execute tactically.
Should be from D2C Brands

Note - Must have good knowledge of CRM Software. Knowledge of Clevertap would be preferred.

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Journey