Associate Brand Manager - India Full-time

JRP INDIA CONSULTANCY SERVICES

Posted By : JRP INDIA CONSULTANCY SERVICES

Mumbai, Maharashtra (6)

Company Name: Plixlife
Website: https://www.plixlife.com/
Required Skills: marketing management,Brand Management,Promotions,Revenue generation

Description

 

As a part of the Growth function, the Associate Brand Manager will be responsible for driving creative campaigns, new product launches, brand asset creation including ad assets, online collaterals for marketplaces and website content with the objective of achieving the monthly growth targets for our website Plixlife.com & marketplaces on which our products are available and growing engagement with our consumers. The Associate Brand Manager should enable us to bring alive our core brand proposition of ‘Take Care, Have Fun’ in everything that we do. Our mission is to make nutrition, skin care non-intimidating, super fun and easily accessible to consumers so that all they have to do is to take care and have fun. If you are someone who has a flair for brand management and wants to work in a young, vibrant & fun start up, do share your resume with us.

Key Areas and Responsibilities:

CREATIVE COMMUNICATION

Conceptualize and manage creative communication incl. creative collateral and asset creation liaising with the graphics team

Work with, content writers to ensure brand communication, advertising copies etc. are as per brand standards and in brand tonality

WEBSITE MANAGEMENT

Own customer experience on the website.

Manage and upload content, creatives on the website backend (Shopify)

List new products, co-ordinate with tech team to get new features developed

Run regular hygiene checks on the website and ensure smooth functioning

DRIVE REVENUE

Drive product and category revenue through new initiatives, ad concepts, influencers etc.

PROMOTIONS AND OFFERS

Benchmark competitors and other relevant brands in category and other allied categories to identify best in class practices for website, offers, promotions and creative communication ● Design and structure right offers, monitor performance and make changes as per data

 

Skills and Competencies:

Strong bias to action

Agility and ability to take decisions/course correct fast

Strong verbal & written communication

Understanding of advertising and marketing campaigns

Understanding of creative communication, design and visual aesthetics

Proficiency in English

Website content management experience will be a plus

Relationship management with all key internal stakeholders and external agencies

Results driven & ROI focused

High consumer-centricity

Experience with working on Shopify will be a plus

CANDIDATE SHOULD BE FROM D2C BRAND ONLY

ONLY FEMALE REQUIRED

Role Specific Skills
  • Active Learning
  • Active Listening
  • Administration and Management
  • Category Flexibility
  • Clerical
  • Communications and Media
  • Complex Problem Solving
  • Computers and Electronics
  • Coordination
  • Critical Thinking
  • Customer and Personal Service
  • Deductive Reasoning
  • Economics and Accounting
  • English Language
  • Flexibility of Closure
  • Fluency of Ideas
  • Inductive Reasoning
  • Information Ordering
  • Judgment and Decision Making
  • Management of Personnel Resources
  • Mathematics
  • Monitoring
  • Near Vision
  • Negotiation
  • Oral Comprehension
  • Oral Expression
  • Originality
  • Persuasion
  • Problem Sensitivity
  • Reading Comprehension
  • Sales and Marketing
  • Service Orientation
  • Social Perceptiveness
  • Speaking
  • Speech Clarity
  • Speech Recognition
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Visualization
  • Writing
  • Written Comprehension
  • Written Expression

Any Graduate

  • PF Leave Life Insurance Helath Insurance

Journey