Responsibilities:

1. Branding Strategy:

- Develop and execute comprehensive branding strategies to strengthen the hospital's brand identity.

- Ensure brand consistency across all communication materials, both digital and print.

- Monitor and analyze market trends to refine branding approaches.

2. Marketing Collateral:

- Create and maintain marketing materials, including brochures, pamphlets, posters, and digital assets.

- Collaborate with graphic designers and content creators to produce visually appealing and informative content.

3. Digital Marketing:

- Manage the hospital's online presence, including the website, social media platforms, and email campaigns.

- Implement SEO strategies to improve online visibility.

- Produce engaging and relevant content for digital channels.

4. Public Relations:

- Cultivate positive relationships with media outlets and respond to media inquiries.

- Draft press releases and coordinate media events.

- Handle crisis communication situations effectively.

5. Internal Communication:

- Develop and implement internal communication strategies to keep staff informed and engaged.

- Facilitate communication workshops and training sessions for hospital employees.

6. Community Engagement:

- Organize and support community outreach events and initiatives.

- Collaborate with local organizations and community leaders to strengthen community ties.

7. Analytics and Reporting:

- Monitor and analyze the effectiveness of branding and communication initiatives.

- Provide regular reports and insights to management for data-driven decision-making.

Qualifications:

· Bachelor's degree in Marketing, Communications, Public Relations, or a related field (Master's preferred).

· Minimum of 0-3 years of experience in branding and communications, preferably in a healthcare or hospital setting preffered.

· Strong writing, editing, and proofreading skills.

· Proficiency in digital marketing tools and platforms.

· Excellent interpersonal and communication skills.

· Ability to work collaboratively in a fast-paced environment.

· Knowledge of healthcare regulations and compliance is a plus.