Content Writer Full-time



Ahmedabad, Gujarat (2)

Job Description:

● Create marketing content, blogs, articles, website content and email newsletters etc for the company and clients

● Create compelling content/snippets for marketing collaterals - case studies, brochures, whitepapers, product manuals & data sheets, social media etc. as and when needed

● Conduct competitor analysis, and market research, and align with SMEs and sales teams to communicate the strategic positioning of the product to customers, partners, and marketing influencers.

● Articulate the benefits of product features and translate them into customer-facing messaging and product collaterals

● Write clear, persuasive, original copy

● Editing & proofreading content copy written by the marketing or technical team

● Use SEO guidelines to create content copy for the web

● Analyse content performance and make recommendations on content, to improve the effectiveness of web content, articles, etc.

● Provide support to marketing team members on online or offline promotions

● Provide inputs to the graphic design team to create infographics and other product-related images/animations Key Skills and Experience:

● Excellent written & oral skills in English

● Ability to write to a technical audience

● Ability to translate complex technical problems and solutions for a non-technical audience

● Proven technical writing and editing skills

● A knack for editing and proofreading with good research skills

● Technical writing experience, and social media campaign writing experience is a big plus

● A good understanding of IT/technology area is needed

● Graduation in Literature/ Marketing Communications/ Mass Media/ Journalism/ etc. or other relevant fields

● Must be dedicated to delivering high-quality work and adhering to timelines

● Experience in content/copy creation, and product marketing for technology audience

Role Specific Skills
  • Active Listening
  • Clerical
  • Computers and Electronics
  • Critical Thinking
  • Customer and Personal Service
  • Deductive Reasoning
  • English Language
  • Inductive Reasoning
  • Information Ordering
  • Near Vision
  • Oral Comprehension
  • Oral Expression
  • Persuasion
  • Problem Sensitivity
  • Reading Comprehension
  • Service Orientation
  • Speaking
  • Speech Clarity
  • Speech Recognition
  • Written Comprehension
  • Written Expression

Any Graduate