Email Marketing ExecutiveFull-time

Designation : Email Marketing Executive
Company : WGBL India Pvt Ltd
Interview & Work Location :BTW Visa Services India Pvt Ltd
Office No.B.14,Ground Floor, Civic Center,
MMGS Marg, Dadar East, Dadar, Mumbai, 400014
https://share.google/0kCds4yCMFuLYPwZ
Salary : 22,000-23,000 /- Gross Per Month
Probation Period : 06 Months
Monday to Saturday -10 AM to 07 PM
Core Duties and Responsibilities
1. Strategy and Planning
● Develop Strategy and Calendar: Collaborate with the wider marketing team
to define the overall email strategy, aligning it with key business objectives
(e.g., lead generation, customer retention). Create and manage the email
marketing calendar for all campaigns, including newsletters, promotions,
and automated sequences.
● Audience Segmentation: Define, build, and maintain target audience
segments based on demographics, purchase history, behavior, and
preferences to ensure messaging is relevant and highly targeted.
● Goal Setting: Set measurable Key Performance Indicators (KPIs) such as
open rate, click-through rate (CTR), conversion rate, and Return on
Investment (ROI) for all campaigns.

2. Content Creation and Design
● Copywriting: Write clear, persuasive, and error-free copy for subject lines,
preheader text, email body content, and compelling Calls-to-Action (CTAs)
to maximize opens and clicks.
● Email Design and Templates: Create or manage the design of visually
appealing, mobile-responsive email templates using an Email Service
Provider (ESP) or basic HTML/CSS.
● Brand Consistency: Ensure all email creatives and messaging are
consistent with the company's brand guidelines, style, and tone of voice.

3. Campaign Execution and Automation
● Platform Management: Build, configure, and deploy email campaigns using
an Email Service Provider (ESP) such as Mailchimp, HubSpot, or Klaviyo.
● A/B Testing: Design and execute split tests on critical elements (e.g., subject
lines, send times, content blocks, CTAs) and use the results to optimize
future sends.
● Marketing Automation: Set up and manage automated email workflows, or
drip campaigns, for the customer lifecycle, including:
○ Welcome and onboarding series for new subscribers.
○ Abandoned cart and browse abandonment reminders.
○ Post-purchase follow-ups and re-engagement campaigns.
● List Hygiene: Maintain the health and accuracy of the subscriber database
by regularly cleaning lists, processing opt-outs, and managing bounces.

4. Analysis, Reporting, and Optimization
● Track Key Metrics: Monitor real-time and post-campaign performance
across all key metrics:
○ Deliverability: Bounce rate, spam complaint rate, and sender
reputation.
○ Engagement: Open Rate (target: 20-25%), Click-Through Rate (target:
2-5%), and Click-to-Open Rate (CTO).
○ Conversion: Conversion Rate (target: 1-3%) and revenue attribution.
● Performance Reporting: Generate detailed reports and present data-driven
insights and actionable recommendations to stakeholders on campaign
ROI and subscriber behavior.
● Optimization: Continuously refine the email strategy based on analytical
findings and test results to improve engagement and conversion rates.

5. Compliance and Deliverability
● Legal Compliance: Ensure all campaigns strictly adhere to international
email marketing regulations, including the GDPR (General Data Protection
Regulation) and the CAN-SPAM Act, particularly concerning obtaining
consent and providing clear opt-out options.
● Deliverability Management: Monitor technical elements like SPF, DKIM, and
DMARC to maintain a high sender reputation and ensure emails land in the
inbox, not the spam folder.