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iON is not our implementation partner but our business partner. iON helps us in providing a unique ....

OXFORD BOOKSTORE

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Overview
Solutions Stack
Case Studies

When every day is new season

The goal of every retail store, whether it is a super mart or a coffee shop, is to create a seller's market. A customer walks in knowing what they would buy, and impulsively buy more once inside. That is because every day you have a new scheme or a new way of displaying merchandize. The business of retailing is precisely this.

So if you are looking for software that would help only in billing or running the till, you could look beyond.

Our retail solution is designed to boost sales, and to support the sales with smooth operations. It is like a scheme is put on merchandise each day, and the till knows exactly how to bill it. With that happening, technologies like Bar code and RFID are only incidental.

Same book, many shelves for Oxford Bookstore

"iON is not our implementation partner but our business partner. iON helps us in providing a unique integrated online-offline retail solution to our customers."

Mr. Subhasish Saha, Chief Technology Officer, Apeejay Surrendra Group

Case in point:	OXFORD BOOKSTORE

The business

Profile:	80 years old book retailer with offline and online presence; usual choice of literati;
Product range:	Fine mix of popular books and rare ones, in the ambiance of a coffee shop
Operations:	Outlets in most metro cities

Situation

Business issues
Loyalty management	Loyalty program was limited to redeeming points at stores
Supply chain	Goal to reduce shipping time by 50%
Demand	Dynamic store arrangement to promote seasonal topics
IT roots
Absence of the loyalty processing gateway
Online store and offline store used different applications connected by day end process
Books database in stores inventory had little information of seasonal and topic trends

Bottom line: New business mode, to integrate offline and online stores.

The IT as a Service way

Changing loyalty system into a merchandize

While the loyalty points systems allowed customers to redeem points to buy books, its true potential lies in making points work like currency just as some airliners have done.

We rolled out Gems – a loyalty points gateway that helped broadened the customer base of Oxford Bookstore. Many organizations rewarded employees with Oxford Gems that would then get redeemed with books sold at Oxfordbookstore.com. The online store then would deliver books through supply chain packing and shipping in hours.

Unlike many popular online sellers, Oxford Bookstore’s online channel was built as an extension of its physical stores with a conscious strategy to provide its online customers the same flavor of collection. In retail, this is called as Multi-channeling.

This meant that the supply chain driving the books stores would be the same as the online shop. The stores inventory manager had to plan the store in a way to ensure that demand from both the channels are met. The iON Store Inventory Management, designed for multi-channeling, provided a solution for this requirement of Oxford book stores.

Oxford Bookstore could see the benefit. For instance, a book lying on the shelf for several days was one day actually sold online!

To Summarize

IT was availed of as business service – Loyalty gateway
The loyalty solution helped in synergies across many firms
Retail software was inherently multi-channel
Supply chain got simple with one piece IT


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